Social networking sites such as Facebook, MySpace, LinkedIn and Bebo have permeated society and the workplace in recent years. With media giants such as ITV, News Corporation and Google buying up social networking sites - and other sites arriving on the scene constantly - there is little doubt that they are here to stay. Organisations are right to embrace these sites as an extra weapon in their sales and marketing armoury. However, they need to do so secure in the knowledge that organisational and employee security is not being compromised. Unfortunately, the extremely rapid growth in popularity of these sites risks catching many IT departments unprepared. Complacency is not an option for organisations faced with such a powerful, yet potentially problematic communications channel, which is why more and more organisations are turning to advanced content security technologies to mitigate the risks associated with social networking.
Social networking sites such as Facebook, MySpace, LinkedIn and Bebo have permeated society and the workplace in recent years. With media giants such as ITV, News Corporation and Google buying up social networking sites - and other sites arriving on the scene constantly - there is little doubt that they are here to stay. Organisations are right to embrace these sites as an extra weapon in their sales and marketing armoury. However, they need to do so secure in the knowledge that organisational and employee security is not being compromised. Unfortunately, the extremely rapid growth in popularity of these sites risks catching many IT departments unprepared. Complacency is not an option for organisations faced with such a powerful, yet potentially problematic communications channel, which is why more and more organisations are turning to advanced content security technologies to mitigate the risks associated with social networking.
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