Industrial regulations in the region also support the adoption of WAF.
According to a new report from Frost & Sullivan, rising cyber threats targeting web applications are expected to drive the Web application firewalls (WAF) market to $528.1m in 2018.
Frost & Sullivan research analyst Misun Yoon said that with cyber attacks likeSQL injection, cross site scripting, and distributed denial of service (DDoS) moving up the value chain, traditional security technologies have become inadequate.
"As a result, enterprises are keen to increase protection at the application level, boosting demand for security in the form of a WAF," Yoon said.
Additionally, industrial regulations in the region also support the adoption of WAF in various areas that include banking, financial services, ecommerce and insurance.
The rise of small and medium businesses moving to the web will be affected by their budget limitation. This could force them to consult third party service providers to overcome the deficiency of security expertise in their organisations.
"WAF vendors in Asia Pacific need to focus on developing efficient solutions with user-friendly interfaces," Yoon said.
"With WAF-as-a-Service gaining ground, vendors must work closely with service providers to address the needs of enterprises, particularly SMBs."
According to the report, threats from the Web will increase the complexity of managing WAF, which could result in web services closing; further disrupting business operations.